They reportedly "built an audience for the site by giving out free e-mail addresses and having fans rate different brews," but the real pay day came when they sold it for $7 million to mega-brewer Interbrew less than a year later. The url "" was bought in 1998 for $80,000 by domain speculators Andrew Miller and Michael "Zappy" Zapolin, operating as the "Internet Real Estate Group". The creative director of the campaign was Rick Brown. Virtual Bartender won 'Best Interactive Viral' at the 2004 Viral Awards. It continued to receive hundreds of thousands of visitors each week. By day 28 the site had reached 10 million sessions.At that point, the average length of visit was 7 minutes and page views reached 7,980,000. Still going viral - The only way to get the Virtual bartender was through forwarded emails and the increasing number of 'Fan Forums' appearing in search engines. More “Fan Forums” appeared around the world (Holland, Italy, Japan, USA) November 6: Sessions began doubling - 30,000.The first “Fan Forum” appeared from the UK where young DJs talked about the commands they discovered.
/cloudfront-us-east-2.images.arcpublishing.com/reuters/CKUXYA6U4FJBDDIOBJBOE66CSY.jpg "virtual bartender 2 beer.com")
Virtual bartender 2 beer.com Offline#
No search engine marketing, banner ads or offline media were used to promote the campaign. No other form of marketing was used and there were not any links from the home page or any other sites. Ten emails were sent out to friends of from their office to beta test “Virtual Bartender”. The site was launched on Thursday 4 November 2004 (between 9:00 p.m.
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